One of the shrines of fashion on the island is the main Vicente Ganesha store, an establishment that overlooks seven streets in the La Marina district, one of the busiest areas of the city of Ibiza.
Every year, well-known figures such as Giorgio Armani, Valentino Garavani, Olivia Palermo, Tita Cervera or Naomi Campbell, friends of the personality who has become an international institution, make the pilgrimage there to discover “his treasures”. Vicente Ganesha recalls some unique episodes, “I remember a rather unexpected moment when Claudia Schiffer came to my establishment without prior notice and fell in love with several of my creations; I think many celebrities come to visit me today as a leader in Ibizan fashion and to have a friendly chat”, he concludes.
Vicente Ganesha, born in Alicante, came to Ibiza in 1976 attracted by the island lifestyle he had discovered through the movie More by Barbet Schroeder. His stores, open since 1992, have been the benchmark of the most bohemian Ibizan fashion and they exude the freedom and spirit of the white island. In addition to his main store, Vicente Ganesha has another establishment located in the same area, where he sells his own garments, second-hand jewellery and valuable collector’s items.
As for how the island has changed since the 1970s until now, Ganesha assures us that the changes on the island have also led to his own transformation, while retaining the essence and spirit of freedom that characterises this corner of the Mediterranean. “Ibiza has changed and evolved, like any other part of the planet, and I think that progress has been for the better; now it’s cleaner and more cared for and is, of course, going through a different stage that continues to attract people from all over the place”, he concludes.
Every year thousands of people pass through his establishments looking for the uniqueness of Ibizan fashion, both in his own designs and in the second-hand clothes he also sells in his stores. For Vicente Ganesha, “the colour white is a must, the identifying mark of the island, and then I’ve always been enthusiastic about bohemian garments, which exude freedom and have no complexes”.