During the coming weeks, the Department for Tourism Promotion will be raising awareness about the attractions of the island among four growing consolidator mar-kets: United States, Canada, Switzerland and France.

Destination Presentations in Zurich and Bordeaux

According to the data sourced by our SIT Eivissa system from different databases in the industry, like Amadeus, searches for flights to Ibiza from France and Switzerland has grown about 3% since April, which shows an increasing interest from these markets which together contributed 75,000 tourists last year.

The Department for Tourism Promotion of Ibiza has planned two destination presentations in the cities of Zurich (Switzerland, 22nd May) and Bordeaux (France, 12th June) in collaboration with the Turespaña offices established in these two countries. Both events will be aimed at industry professionals (travel agencies, tour operators, etc.) and local media and will include a presentation of Ibiza as holiday destination followed by drinks for the guests.

Inverse Days by Turespaña for United States and Canada

Ibiza Travel will be taking part in the industry days to support the island’s marketing in North America. This event is organised by Turespaña (Spanish Tourism Institute) and will be held in Seville from 9th to 12th June. This is a fantastic opportunity to promote our destination in these two growing consolidator markets, as we can see from the Amadeus data on searches for flights to Ibiza from North America, which has risen more than 10% in the last year. Given this growing interest, the Department for Tourism Promotion and the regional government of Ibiza (Consell d’Eivissa) are working to build good air connectivity with the American market. During these industry days, there will be several meetings with American and Canadian buyers interested in Ibiza as a holiday destination.