The second quarter of the year will include several press and fam trips for the European markets of Germany, Austria, Switzerland and the UK. Through these actions, the Department for Tourism Promotion aims to spread awareness about the island’s attractions with trips tailored for the different types of media or operators chosen and the action theme: cultural heritage, adventure and activity holidays, food and local traditions…

Sporty Ibiza sets its sights on Germany and Austria

This coming April, the island will be hosting a press trip for media outlets specialis-ing in adventure and activity holidays to promote Ibiza as the perfect sports destina-tion to enjoy all year round. With this same goal in mind, the same promotional ac-tions will take place with the travel guide Dumont and the digital media outlet that specialises in adventure and activity holidays Wikinger Reisen, both from the Ger-man market. 

Fam trips with holiday operators from Switzerland and the UK

As for the fam trips arranged for holiday operators, these two actions have also been planned for the Swiss airline Edelweiss (April) and for the British operator British Airways Holidays (May).